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Drivers Feel Driving is Getting Riskier
Yet Most Admit to Dangerous Behaviors
7 July, 2005
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WASHINGTON
-- American drivers say the aggressive and distracted behavior of other
drivers is more aggravating than traffic delays, road construction and
personal stress combined. That's the finding of a new national poll of
motorists who, ironically, admitted to many of the same bad highway
habits they criticize in other drivers. Most
drivers admit to engaging in at least one distraction while driving --
and the list is growing thanks to technological devices such as global
positioning systems, DVD players and text messaging. In fact, the poll
indicates that multi-tasking while driving is only likely to grow, with
the youngest, least experienced drivers being the group most likely to
drive while sending or reading a text message or talking on a cell
phone. All
that adds up to growing anxiety among drivers, who view the road as an
increasingly risky place. The third annual Drive for Life poll,
conducted by Mason-Dixon Polling and Research, found drivers feel less
safe and perceive they are more likely to get into a collision than five
years ago. "We
can engineer safer cars and even smarter cars that correct some driver
errors," said Anne Belec, President and CEO, Volvo Cars of North
America, LLC. "But there is no substitute for urging all drivers to
be focused and committed to safety." Drive
for Life is a nationwide educational effort sponsored by Volvo Cars of
North America, in partnership with the National Association of Police
Organizations and the National Sheriffs' Association, with expertise
from AAA and technical support from the National Highway Traffic Safety
Administration. Drive
for Life encourages safe driving habits through its Web site, http://www.driveforlife.com/
and an annual 30-minute national television broadcast, Drive for Life:
The National Safe Driving Test, that is also distributed to high schools
that teach drivers' education. Nearly half of those surveyed in the new poll say they find driving more aggravating than just two years ago, with one in four calling it much more aggravating. And, while an equal number of drivers cited aggressive and distracted drivers as the greatest safety threats on the road, most drivers admitted to one or more of those behaviors themselves:
Emerging
technology may add to drivers' distractions: Already, eight percent of
drivers said they have adjusted a DVD player for passengers while
driving, six percent said they consulted a global positioning system,
and six percent said they have read or sent a text message while
driving. And that's only likely to grow: The youngest drivers, ages
16-20, were far more likely to talk on a cell phone while driving (64
percent compared to 43 percent of all drivers) and even to read or send
text messages while driving (32 percent compared to 6 percent of all
drivers.) "The
bottom line is that attention is a zero sum game," said Dr. Steven
Yantis, Professor at Johns Hopkins University, Department of
Psychological and Brain Sciences. "If you shift attention from one
area of perception, you will pay a price in another. Behind the wheel of
a moving vehicle, that price may be extremely high if attention is
diverted at the split second that the driving conditions change, for
instance, when the driver in front of you hits the brakes." A
whopping 94 percent of drivers say they wear a seat belt all or most of
the time, and for good reason: Nearly one in four drivers said a seat
belt saved their own life or the life of a family member. Nearly one in
three drivers said they have had a collision in the past five years --
and one in 10 had a collision in the past year. But
this exemplary behavior by drivers drops dramatically for passengers --
especially when the driver and passengers are teens. While 76 percent of
drivers say passengers traveling with them always wear seat belts, only
43 percent of teen drivers say their passengers always buckle up. And
safety-belt usage among teens becomes even more lax with alcohol
consumption. In 2003, 74 percent of the young drivers who had been
drinking and were killed in crashes were not wearing safety belts. "Sadly,
traffic crashes continue to be the leading cause of death for American
children and young adults," said National Highway Traffic Safety
Administrator Jeffrey Runge, M.D. "Parents need to understand the
risks and set driving limits that can save their lives." Ironically,
though, the poll shows drivers value safety: drivers cited safety as the
most important feature to them in choosing a vehicle, topping economy,
fuel efficiency, seating and cargo space, speed and performance, and
appearance. Interestingly,
a majority of drivers polled favor retesting drivers. Most (56 percent)
think drivers should be retested at least every 10 years, 76 percent
support retesting after age 75, 73 percent support retesting after a
moving violation resulting in a license suspension or revocation, and 41
percent favor retesting after moving from one state to another. Only 24
percent think drivers should never be retested. Drive
for Life provides voluntary opportunities for drivers to retest their
knowledge of the rules of the road and how to handle road hazards that
arise -- both through a test on the Web site, http://www.driveforlife.com/
, and in the interactive television broadcast. Drive for Life: The
National Safe Driving Test is broadcast nationally in the summer and
fall and is later distributed free of charge to high schools for young
driver education. "As
drivers, we have a shared responsibility for the culture on our roads
and the cornerstone for it is in knowing the rules of the road. But in
reality, most drivers have not taken a driver's test since they were 16
years old and their knowledge can get sloppy," said Bella Dinh-Zarr,
Ph.D., Director of Traffic Safety Policy for AAA. "It's important
that drivers periodically refresh their knowledge." In other common safety lapses, the poll found:
The
poll also revealed that many drivers don't make vital car maintenance
enough of a priority. One in four drivers thought it acceptable to drive
a vehicle overdue for a maintenance check. And 42 percent said they only
check tire pressure rarely, only before a long trip, only if noticing
that tires are low (or aren't sure.) Mason-Dixon
Polling & Research interviewed 1,100 licensed drivers by telephone
nationwide June 8 through June 12, 2005. Margin for error is plus or
minus 3%. Drive
for Life aims to encourage safer driving behavior by highlighting driver
attitudes and behaviors, arming drivers with safety strategies, and
advocating for drivers to adopt good habits behind the wheel through its
interactive TV program, Drive for Life: The National Safe Driving Test,
and its Web site, http://www.driveforlife.com/
. The National Safe Driving Test is broadcast nationally in the summer
and fall. Volvo
has been building cars with safety in mind for more than 75 years. To
promote driver awareness, Volvo will give away a 2005 Volvo S40 2.4i to
the winner of a sweepstakes on the Drive for Life Web site, http://www.driveforlife.com/
, between July 1 and August 15. U.S. residents 18 years old or older may
register to win on the Web site. Entrants are asked to take a short quiz
on driving safety when they register. Source: Drive for Life
DSA footnote: The most effective and most proven way to truly enhance your protection from serious injury or death in road crashes, in the longer term, is through true, in-depth advanced driver training (and not a home-made pretence of such that some people advertise, or courses from racing drivers). Click here for further details, from ADA.
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