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(translations
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Class
4e 6 of Jean-Baptiste Darnet school in Saint Yrieix La Perche was
the overall winner of the "Express Yourself!" poster
competition after a closely contested final that brought together
seven junior high school classes from all over France. More than
40,000 youngsters were involved in the competition.
On
Thursday May 12, 2005, the seven groups of finalists staged a
brilliant defence of
their
entries in the "Express Yourself!" poster competition at
L’Atelier Renault in Paris, before a panel of experts in
communication, road safety and advertising.
After
a long debate the poster of class 4e 6 of Jean-Baptiste Darnet
school In Saint
Yrieix
La Perche (87) was declared the 2005 winner, thanks to its
striking slogan.
Renault
will ensure widespread media coverage for the winning poster,
which will be on show throughout this summer at over 6,000
dealerships. It will also be the subject of an advertising
campaign on hoardings and in various magazines. The top three
posters will be produced in postcard format and sent to all the
junior high schools in France.
Road
Safety: Students Show Their Creativity
With
the "Express Yourself!" competition, Renault gives
junior high school students the chance to produce a poster
campaign on road safety using an educational kit and multimedia
tools sent to their teachers. In this second year the contest has
been
organized,
the students proved extremely creative, underscoring their
commitment to
road
safety.
Renault
received about 4,000 posters sent in by over 40,000
students!
After
the regional finals, seven classes were chosen to take part
in the national final in Paris. They spent two days swapping
viewpoints about road safety and finding out about Renault and the
media.
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Safety
for All: the biggest operation in Europe to make young
people aware of the need for road safety
"Express
Yourself!" is now deployed in Austria, Spain, France
and Switzerland.
The
competition was launched in France in October 2003 and forms
part of Renault's Safety
for All programme.
Taking
an educational, fun and interactive approach, the programme
sets out to meet a vital challenge: to teach children and
young people the basic rules to be followed on the road and,
in the long term, to encourage more responsible behaviour.
Since it was started more than six million youngsters from
17 countries have taken part.
The
"Kids on the Road" campaign, launched in 2000, was
the first stage in the
programme.
It aims to teach children at primary schools about road
safety.
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For
more information about the Safety For All programme and the
"Express Yourself!" contest: www.safety-for-all.com
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