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Top Royal Road Safety Awards Announced 

7 December, 2004

Some of the world's best road safety innovations were recognised with Royal awards today.

The Prince Michael International Road Safety Awards are made each year to selected individuals and organisations, recognising outstanding innovation and achievement.

Congratulating this year's winners of his awards at a special ceremony at The Savoy London, Prince Michael of Kent said:
"These awards recognize the professional esteem in which the winners are held. This is what makes them unique and so highly regarded - the winners have been selected by other practicing professionals."

Recognising the importance of active safety systems, Mercedes Benz took The Technology Award for their Pre-Safe system, as fitted to the S Class.

Transport for London scooped the Motorcycle Award for a new strategy to reduce the high numbers of bikers killed and injured on the capital's roads.

Other awards for public education programmes went to Lancashire County Council for its Speed Awareness Course and the North East Drugs Action Team.

Prince Michael International Awards are organized by RoadSafe - a partnership of leading companies in the motor and transport industries in Britain, the Government and road safety professionals www.roadsafe.com 

A full list of winners is shown below:

FLEET SERVICE AWARD
Sponsored by Roxby Media

LARSOA CD - Driving Your Business Risk Down
The hard work, skill and expertise of a small group of LARSOA members, working for local authorities in East Anglia, with the technical assistance of Stennik, a Norfolk based communications and marketing company, has put together this imaginative, easy to use CD, which aims to reduce road accident casualties by encouraging organisations to develop policies and good practice to improve the road safety of employees who drive as part of their working day. Nearly 3000 copies have been snapped up by local authorities, businesses and other commercial organisations. 
Contact: Steve Whitehouse 0151 934 4231 steve.whitehouse@technical.sefton.gov.uk www.larsoa.org.uk 

INTERNATIONAL AWARDS

EuroRAP

The aim of EuroRAP is to provide a safety rating for roads across Europe. This will generate consumer information for the public and give road engineers and planners vital benchmarking information. The primary objectives of EuroRAP are to
* Reduce death and serious injury on European roads rapidly through a programme of systematic testing of risk that identifies major safety shortcomings which can be addressed by practical road improvement measures;
* Ensure assessment of risk lies at the heart of strategic decisions on route improvements, crash protection and standards of route management
EuroRap is the sister programme to EuroNCAP

Contact: John Dawson 01252 700960 www.eurorap.org/about/who_we_are.htm 

TENNIX Solutions and Astucia

Tenix Solutions provides fully integrated traffic and parking management enforcement solutions including innovative use of on-road safety cameras, fully integrated back office processing services, real time intelligence and information and capability of providing speed, bus/transit lane and toll enforcement.

Astucia (UK) Ltd designs and has developed the Intelligent Road Studs (IRS) as a major contributor to road safety and to the reduction of collisions. Tenix Solutions and Astucia are now jointly developing camera and detection technologies to enhance road safety and traffic management.

One of Astucia's products, the Early Warning Speeding System (EWSS) is being prototyped by Tenix Solutions. The EWSS is an in-road system which has a speed detection capability.

www.astucia.co.uk     www.tennix.com     Catherine.mcdonald@tennix.com  079097 43184

The World Report on Road Traffic Injury Prevention

Worldwide, an estimated 1.2 million people are killed in road crashes each year and as many as 50 million are injured. Projections indicate that these figures will increase by about 65% over the next 20 years unless there is new commitment to prevention.

Launched in April 2004 to mark World Health Day, The World Report on Road Traffic Injury Prevention issued by the World Health Organization (WHO) and the World Bank drew public attention to this significant issue. Around the globe, hundreds of organizations hosted events to help raise awareness about road traffic injuries. For the first time in the history of the World Health Organization, World Health Day was devoted to road safety. The slogan for the day was "Road Safety is No Accident." 

www.who.int/world-health-day/2004 

Vic Roads

On World Road Safety Day, 7 April, VicRoads in Australia was recognized as a world leader with a prestigious Prince Michael International Road Safety Award. This innovative and workable road safety programme has already been copied by some countries and is an policy which can be used and modified thoughout the world.

In Australia The partnership of VicRoads, TAC (Transport Accident Commission) and Victoria Police, have each played a substantial role towards a remarkable outcome. Through the advertising and education funded from AUD and TAC and the enforcement from the Police Road, deaths in Victoria were down by 16% in 2003; the lowest on record in Victoria.

Additional information regarding all their road safety initiatives can be found on their website at www.vicroads.vic.gov.au 

SPECIAL AWARDS

PRISMO

Prismo specifically designs and develops innovations that reduce road accidents. Prsismo's business philosophy is: - 'Helping You Save Lives'. This initiative is a complete overview of how rural and urban areas can be made safer and more attractive. It includes the design and construction of Home Zones, where urban streets are reclaimed from motorists and returned to the residents, and Safer Routes to Schools, where alternatives to the 'school run' are promoted, such as cycling or walking.

Contact: Will Dunnett 01904 713708 www.prismo.co.uk 

Lancashire Speed Awareness Course

The Lancashire County Council Speed Awareness Course first came into operation in June 2001, since then over 27,000 have attended. It is offered as an alternative to a fine and penalty points for speeding. Designed by the Road Safety Group the course is managed and administered and run on behalf of Lancashire Constabulary. On average over a thousand clients per month take up the course. Each course, which is of approximately 6 hours duration, includes both classroom based activities and in-car training.

Contact: Christine Gibson 01772 534525
http://www.lancashire.gov.uk/environment/roadsafety/sac.asp

LARSOA -- 'For My Girlfriend'

The 'For my girlfriend' (FMG) campaign was formed by a partnership .The campaign confronts a young male driver with the prospect of killing his girlfriend who is travelling as a passenger in his car while he is driving too quickly. FMG was launched in 2002.

The four minute film, is a teaching resource - ideal for stimulating discussion among teenagers about this difficult topic. The direct mail campaign continued throughout 2003, backed by telephone canvassing towards the end of the year. By November the number of postcards in circulation had risen to in excess of 350,000.

Contact: Nick Rawlings 01379 650112 nrawlings@stennik.com  

www.fmg.org.uk  

TNT Express and BT with IDS

TNT Express is a business to business provider of on demand collection and time sensitive delivery. Globally TNT Express employs 40,000 people.
Interactive Driving System (IDS) is a research-led internet driven provider of global fleet risk management solutions from offices in the UK, USA, Australia and Belgium. 
TNT Express and IDS have worked together to develop and evolve the tailored internet-based program of driver assessment (RoadRISK), training (One More Second), feedback and monitoring (Management Information).

BT has approximately 47,000 cars and light commercial vehicles. A further 30,000 BT staff may be called upon to drive their own vehicles for work 
BT and IDS have undertaken a range of initiatives on fleet safety, based on the Haddon Matrix framework of management culture, journeys, road/site environment, people, vehicles and society/community. .Central to success has been the internet-based program of driver assessment, training and monitoring for BT drivers - called 'Starting Point' and 'One More Second'.

Contact: Will Murray 07713 415454

DBDA

Headed up by Dawn Boyfield, its founder, DBDA, is a unique independent and privately owned commercial company that for 20 years has been firmly and deeply committed to the road safety cause. Their work, expertise and products have been utilised throughout the UK by road safety practitioners, educationalists, parents and careers, children, road safety and health improvement organisations, governmental departments, charities and many other commercial companies including. Many examples of DBDA's ability for innovation are now harnessed and utilised by other agencies and organizations which includes The Children's Traffic Club.

Contact: Amie 0870 333 7771 www.dbda.co.uk

Arriva Passenger Services

APS Ltd have introduced a wide scale research programme, aimed at reducing bus accident rates, based at Cranfield University. APS has a fleet of over 6,000 buses. 

The four-year research programme began in September 2001 with the employment of three full-time Psychologists. The research is groundbreaking and innovative in its focus on improving health and safety as part of Arriva's internal programme of cultural change.

Contact Lisa Dawn 01234 750 111 ext 5232

Drug Driving - You'd Be off Your Head

The north east anti-drug drive initiative Drug Driving - You'd Be off Your Head is backed by a consortium of regional road safety officers, drug action teams and north east police forces. The campaign uses radio adverts to highlight genuine case studies of people whose lives have been adversely affected by drug driving. Posters and bus backs are also displayed throughout the region. 

Contact Jan Deans 01383 741532 www.drugdriving.com

COMMENDATIONS 

Dorset Police - A37 Campaign

The Dorset County Council Road Safety Team, Dorset Police Road Policing Unit & the Dorset Safety Camera Partnership have organized a successful joint agency road safety initiative focussing on the A37 Dorchester to Yeovil road.

The Dorset County Council team, pro-actively engaged the local communities and main business users that frequently travel on the A37 and by enlisting the services of contracted Approved Driving Instructors offered and provided 'hazard perception' and risk awareness training for members of these communities.

Contact: Pam Williams 01305 223682

Cheshire Constabulary -- Constable Martin Clarke

Constable Clarke has been instrumental in setting up road safety educational programmes since 1987. He instigated the funding off a new road safety trailer. In 2002 together with the Cheshire Fire Service in Winsford, the Mersyside Ambulance and the Countess of Chester Hospital the Drive Alive Initiative was formed.

1300 young people have attended Drive Alive, part of which is a mock collision scene.

Contact: Jane Orme 01244 615716

Pampers

'Pampers Fit Stop' was initially launched in 2002, in conjunction with child car-seat manufacturer Britax and the Royal Society for the Prevention of Accidents (RoSPA), to build awareness of child car seat safety. During the last two years, safety checks have been carried out on over 6,800 car seats. A branded people carrier was parked next to a Formula 1 style 'Fit Stop' area. The Fit Stop team wore racing style overalls and invited parents to drive into the area for a child car seat check.

Contact: Louisa Jenkins 0207 3957017

Cheshire CC- The Zone cycling magazine

The Zone is a magazine in cartoon format aimed at 12 year olds. It is 24 pages of A4 in bright colours in an extremely interesting format. Pages include articles on servicing your bike, spot the faults, reflective clothing, types of helmets, danger zones, what signs mean, different crossings, planning your route, cycling skills and being a bike boffin.

Contact Justine Hart 01244 603131

Lancashire-Right Start

Right Start is a child-centred education programme pioneered by Lancashire County Council's Road Safety Group to encourage primary age school children to develop their traffic awareness and pedestrian skills. The programme was developed as a result of research by Dr J Thompson (A Community Approach to Road Safety Education Using Practical Training Methods: The Drumchapel Report. Road Safety Research Report No. 3 1997).

Contact: Christine Gibson 01772 534525
http://www.lancashire.gov.uk/environment/roadsafety/sac.asp

Essex CC-Share the Road 

Essex County Council Road Safety Team has now developed and introduced a new road safety campaign, which is intended to complement previous initiatives such as I'll be Des and Make the commitment - Kill Your Speed. The new campaign 'Share the road' is aimed at promoting common sense and courtesy on the road. The intention was to develop an umbrella campaign to cover all road users, encouraging them to behave with consideration toward each other in a unified effort to reduce road accidents - to 'share the road.'

Contact Kate Brimley 01245 437781

Warwickshire Road Safety Unit-Live & Dangerous

Live and Dangerous is an annual, open-air, three day road safety event developed as part of an educational strategy to supplement the work of road safety education officers in the county. It is offered free of charge to Year 6 pupils attending primary schools and independent schools in Warwickshire. The event has been running since 1999 and since then of KSI's in this age group has reduced from 26 to 18 in 2003, and from 318 to 238 of the total number of child casualties.

Contact Stan Milewski: 01926 412449

Source: RoadSafe