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Britain’s Real Top 10 Cars Exposed in Budget Week

 

-- The Ones That Individual Buyers Prefer 

 

16 March, 2004

 

 

Britain’s real best-selling cars are revealed today for the first time. An Autocar magazine investigation designed to coincide with this week’s Budget has lifted the lid on secret industry documents that show what private buyers really spend their money on – and it’s a very different story from the picture car manufacturers paint.

Ford says its Focus hatchback has been the number one car for 45 of the past 46 months – but it is dislodged in the real top 10 by its smaller sibling, the Ford Fiesta (see full table overleaf).

The official top 10 includes fleet sales – cars bought in bulk as company cars. A staggering 56% of new cars sold in Britain are company vehicles – bought not for quality, desirability or handling, but because of discounts, future values and running costs.

Strip away these business sales and you’re left with the real top 10. Every car at the top of the retail chart is a super-mini or city car, except the Ford Focus and Volkswagen Golf. The premium BMW Mini makes eighth slot. It’s proof that super-minis are the most popular private purchase as consumers downsize to smaller cars, which are invariably cheaper to run, insure and repair.

Steve Sutcliffe, Autocar editor, said: "Our research shows that the Chancellor shouldn’t be hammering Britain’s motorists. They are already the most heavily taxed motorists in Europe and are switching to smaller, more efficient cars. The UK’s enthusiasm for cars has not been dulled by extortionate taxes, rising insurance costs and road charges as the government had wished. The car remains the number one choice for transport in the UK."

A Society of Manufacturers and Traders spokesman said: "Current predictions are for 450,000 sales this March alone – the fleet element of that is worth £3 billion to UK. Fleet sales are hugely important to the car industry and the wider economy".

Autocar’s research uncovered the cars that private buyers shun – with some surprising results. The Vauxhall Vectra, for instance, is bought predominantly by fleets with 84% of sales going to the corporate sector. That’s the highest fleet penetration of any model and private buyers bought fewer than 8000 in 2003. The full results of Autocar’s research are below:

 

         MANUFACTURERS TOP 10

           AUTOCAR RETAIL TOP 10

1st

FORD FOCUS

129,054

1st

FORD FIESTA

56,790

2nd

VAUXHALL CORSA

108,387

2nd

RENAULT CLIO

55,768

3rd

FORD FIESTA

95,887

3rd

PEUGEOT 206

47,822

4th

VAUXHALL ASTRA

90,241

4th

VAUXHALL CORSA

42,522

5th

RENAULT CLIO

83,972

5th

FORD FOCUS

39,562

6th

PEUGEOT 206

73,185

6th

VOLKSWAGEN GOLF

37,390

7th

VOLKSWAGEN GOLF

67,222

7th

FORD KA

35,590

8th

FORD MONDEO

60,046

8th

MINI

35,037

9th

FORD KA

52,826

9th

NISSAN MICRA

33,308

10th

NISSAN MICRA

52,634

10th

VOLKSWAGEN POLO

32,594

 

 

CARS WITH HIGHEST % OF FLEET SALES IN 2003

1ST

VAUXHALL VECTRA

84%

2ND

PEUGEOT 406

81%

3RD

RENAULT ESPACE

80%

4TH

VAUXHALL OMEGA

79%

5TH

VAUXHALL SIGNUM

78%

6TH

FORD MONDEO

78%

7TH

RENAULT KANGOO

75%

8TH

VAUXHALL ASTRA

73%

9TH

VAUXHALL ZAFIRA

72%

10TH

RENAULT LAGUNA

70%

11TH

FORD FOCUS

69%

11TH

NISSAN ALMERA

69%

13TH

VOLVO S60

68%

14TH

VOLKSWAGEN PASSAT

67%

15TH

FORD FOCUS C-MAX

66%

Fleet sales are monitored by the Society of Motor Manufacturers and Traders, which counts any car registered to a business with 25 cars or more as a fleet sale. Sales to any company with fewer than 25 cars are counted as business sales.

 

Source: Autocar