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The
Automobile Brands Americans Love Most
“Loving
The Brand™” Top 20 List
March
4, 2004
NameQuest
released the list of “America’s top 20 Most-Loved Automobile
Brands” today.
John P. Hoeppner, president of NameQuest, noted, “General Motors has
40% of brands in the top ten with #1 Chevrolet rated highest among
contenders for value and trust. Robert Lutz is obviously making an
impact at GM, especially with the formerly stodgy Cadillac brand ranked
#4."
Consumers rated German import Mercedes-Benz highest in perceived quality
and Korean import Kia the lowest in perceived quality. Kia (#27)
finished dead last overall among all auto brands.
NameQuest – Brand Preference Ranking: Top 20 list of America’s Most
Loved Auto Brands.
1. Chevrolet
2. Mercedes-Benz
3. Jaguar
4. Cadillac
5. Jeep
6. Volkswagen
7. Oldsmobile
8. Lexus
9. Toyota
10. GMC
11. Chrysler
12. Land Rover
13. Volvo
14. Pontiac
15. Honda
16. Dodge
17. Ford
18. Audi
19. Buick
20. Saturn
Source:
NameQuest (www.namequest.com),
a global brand research and development organization.
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