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General Motors and Avis sign Europe's largest

Fleet Partnership Agreement

October 30, 2003

General Motors Europe and Avis Europe have signed an innovative and unique five year fleet partnership which includes the supply of over 350,000 vehicles, shared fleet cost savings from new fleet initiatives, combined vehicle re-marketing channels and an enhanced joint brand marketing agreement. 

The agreement includes GM's Vauxhall/Opel, Saab and Daewoo products in Europe. It covers all Western and Central European markets and has an option to extend into the Middle East and Africa.

As well as the supply of vehicles, the agreement entails a comprehensive joint marketing effort, raising awareness of GME brands throughout the Avis business in Europe.

In addition, both companies will join forces for the sale of Avis vehicles at the end of the rental, combining GME's and Avis's expanding re-marketing strengths. This cooperation will benefit used car buyers through greater choice, better vehicle access and availability. 

Source:  Newspress